Flowers Beckton Privacy Policy - Customer Data Protection

Introduction

At Flowers Beckton, we are committed to protecting your privacy and ensuring the security and integrity of your personal data. This policy outlines how we handle the data of all customers placing orders with Flowers Beckton in Beckton and the surrounding districts, in compliance with the General Data Protection Regulation (GDPR).

Scope of This Policy

This privacy policy applies to customers who interact with Flowers Beckton services, whether ordering online, by phone, or in person. The policy covers personal data collected in relation to the purchase, delivery, and fulfilment of flower orders specifically within Beckton and adjacent areas.

What Data We Collect

We collect certain personal data required to provide our services effectively. The categories of data we collect include:

  • Contact Information: Your name, delivery address, and contact details (such as a phone number when provided or requested).
  • Order Details: Information about ordered products, delivery instructions, card messages, and any preferences you wish to share.
  • Payment Information: Details required to process payment, such as card type, cardholder name, and billing address. (Note: We do not store full payment card numbers, which are securely handled by our payment processor.)
  • Correspondence: Records of communication regarding orders, queries, complaints, or feedback.
  • Technical Data: Data about your device, browser, and IP address (where applicable and only when you use our website), collected through cookies or similar technologies for website security and functionality.

Lawful Basis for Data Processing

Under the GDPR, we must have a lawful basis to process your personal data. Flowers Beckton relies on the following grounds:

  • Contractual necessity: Most personal data is processed to fulfil your order, provide customer service, and deliver products as per your request.
  • Legitimate interests: Certain data (such as correspondence records and analytics) may be retained for legitimate business purposes, such as service improvement, fraud prevention, and handling customer queries.
  • Legal compliance: We may retain and disclose data to comply with our legal obligations or to defend our rights in the event of a dispute.
  • Consent: Where required, such as for direct marketing by email and for non-essential cookies, your consent will be sought and can be withdrawn at any time.

How We Use Your Data

Your personal data is used solely for specified, explicit, and legitimate purposes, such as:

  • Processing your payment and confirming your order
  • Delivering orders to your designated address
  • Handling enquiries, requests, and complaints
  • Customizing your shopping experience and fulfilling any special requests
  • Complying with legal, regulatory, or tax requirements
  • Improving our products and services, based on feedback and analysis

Data Retention

Flowers Beckton retains your personal data for no longer than is necessary for the purposes for which it was collected. In general:

  • Order details and essential contact data are kept for up to seven years to comply with legal and tax obligations.
  • Correspondence and complaint records are generally retained for up to three years after the query is resolved.
  • Marketing preferences and consent records remain current until you update or withdraw your consent.
  • Technical and cookie data may be retained for up to two years, subject to your cookie preferences.

Once retention periods expire or you exercise your right to erasure, your data will be securely deleted or anonymized unless further retention is required by law.

Processors and Data Sharing

To provide our services, we may share your personal data with selected, trusted third-party processors who act on our instructions and offer guarantees of GDPR compliance. This may include:

  • Payment service providers to process customer payments securely
  • IT hosts and technical support who maintain our website and databases
  • Delivery partners ensuring your order reaches its intended recipient
  • Accountants or legal advisors for compliance and dispute resolution, if necessary

We do not sell your personal data. Where third parties act as data processors, contracts are in place to protect your privacy and uphold GDPR obligations.

User Rights Under GDPR

As a Flowers Beckton customer, you have a range of rights over your personal data, including:

  • Right of access: You can request a copy of your data that we process.
  • Right to rectification: You can correct inaccurate or incomplete information.
  • Right to erasure: You can request deletion of your personal data, subject to legal obligations.
  • Right to restriction: You may request that we restrict the processing of your data in certain cases.
  • Right to object: You have the right to object to data processing for direct marketing or where processing is based on legitimate interests.
  • Right to data portability: In some circumstances, you can request we transfer your data to you or another provider.
  • Right to withdraw consent: Where processing is based on consent, you may withdraw this at any time without affecting previous processing.
  • Right to lodge a complaint: You have the right to contact the appropriate supervisory authority if you believe your data processing is not compliant with GDPR.

To exercise any of these rights, please contact us via the usual customer service channels. We will respond to all requests in accordance with GDPR requirements.

Safeguarding Your Data

We use appropriate physical, technical, and organisational measures to protect your data from loss, theft, or unauthorised access, alteration, or disclosure. Regular training is provided to our team to ensure strict data handling protocols are followed.

Changes to This Policy

This privacy policy may be updated periodically to reflect changes in the law or our data practices. Customers will be notified of significant changes, and the current version will always be available upon request or at the point of order.

Contact and Further Information

If you have any concerns or questions about this policy, or about how Flowers Beckton processes your personal data, please reach out to our customer service team. We are committed to addressing your questions and upholding your rights under GDPR.